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About Us

About Us

Helping you become a parent is what we are all about. Whether you need IVF, Egg Donation or Surrogacy to get you there, we are here to guide you. Through our family-building challenging personal journeys, we found and grew a passion for helping others with theirs.

With over 15 years of experience working with IVF Clinics, Surrogacy and Egg Donation programs across the globe, Founders Ella McNamara and Nir Keren became frustrated with the limited options for Intended Parents to access unbiased, credible information to make decisions about how to proceed on their most important journey. We wanted to create something better.

And Fertility and Family was born

We aim to educate Intended Parents to know that regardless of the challenges, becoming a parent is possible. We want to empower them to make intelligent decisions about their surrogacy and egg donation journeys fueled by highly researched, unbiased, up-to-date information.

We want them to connect with Clinics and Agencies that deliver success with a focus on safety, ethics and support for Intended Parents, Egg Donors and Surrogates who participate in this journey. And with our help, this is possible.


Victoria, BC, Canada

Toronto, ON, Canada

Sydney, Australia


Costa Rica

London, UK




Melbourne, Australia